UMC Dubai — internal reporting application
What our internal marketing reporting tool is, what it connects to, and what it does not touch.
UMC In Bound Tour Operator LLC, trading as UMC Dubai, operates a small internal application used by our own staff to report on the performance of our own marketing. It is not a product, it is not offered to customers or to any other company, and it is not accessible to the public. There is no sign-in page and no external user of any kind.
What it does. The application reads performance data from the Google accounts that belong to this company — our Google Ads account, our Google Analytics property, and our Google Search Console property. It retrieves campaign, keyword, search-term and traffic reports so that we can reconcile the three sources against one another, decide which search terms to exclude, and plan our own advertising. Reports are read by our staff and are not published.
What it does not do. The application is read-only. It does not create, edit, pause or delete campaigns; those changes are made by a person in the Google Ads web interface. It does not access, request, store or share any Google account data belonging to customers or visitors to this website. Access is authorised solely by this company’s own Google account, and no data is sold or transferred to a third party.
How it is built. We have not written a Google API client. The application runs Google’s own official open-source Google Ads MCP server locally on a company computer, together with a command-line assistant used as the operator interface.
Our handling of personal information is described in our privacy notice. For any question about this application, write to contact@umcdubai.ae.